How to Price Your Lash Services as a Beginner (Without Undervaluing Yourself) — 2025 Guide
1. Understand the 2025 Market Pricing
In 2025, full sets of eyelash extensions in the US typically range from $80 to $250 depending on style and location
Mainstream averages still fall between $100–$300+ for full sets, and $50–$150 for refill appointments
2. Conduct Hyper-Local Competitive Research
Do a “competitive analysis” (or “comps”) within a 15–20 minute radius: check competitor prices, services, and overall presentation
Visit them in person or as a secret shopper to assess ambiance, customer service, and booking processes.
This helps you position your prices strategically—whether slightly lower, mid-range, or at the upper tier.
3. Start with Tiered Introductory Pricing
Adopt a gradual pricing model for your first 15–20 services:
| Level | Strategy |
|---|---|
| First 4–5 sets | FREE — build portfolio & confidence |
| Next 5 sets | Charge only material cost |
| Following 5 sets | Offer at 30–50% off full price |
| After ~15 sets | Charge your full, calculated price |
This structure helps build skill, loyalty, reviews, and eventually justifies your market rate.
4. Decide Your “Full Price” Based on Value
If your work is high-quality (even as a beginner), don’t be afraid to place yourself in the upper half of market rates—especially if you offer added value like take-home goodies (lash brushes or eye masks)
However, if you’re still slow or refining technique, start with lower rates and build up as your speed and precision improve.
5. Know When & How to Raise Your Prices
Regularly review pricing, especially if your costs rise or if you’re consistently booked out
If fully booked months in advance, consider raising prices by 10–20%; this increases earnings while reducing workload
Communicate changes personally—avoid impersonal mass emails. Offer added perks like bonus loyalty points or a free lash cleaning to ease the transition
6. Include Fill-In & Maintenance Pricing
In 2025, typical refill costs hover around 40–60% of a full set:
Classic refills: $40–$70
Volume fills: $60–$100
Mega-volume fills: $80–$120
Also, ensure clients understand the importance of refills every 2–4 weeks to avoid needing a costly full set
7. Avoid Attracting Bargain-Hunters
Underpricing too much can lead to clients who constantly haggle and lack appreciation for your skill
Price signals quality. If you undervalue yourself, clients may too.
Focus on drawing in clients who value consistency, results, and respect your time and artistry
8. Leverage Social Proof & Client Testimonials
Share early results, testimonials, and before-and-after photos to justify your full price.
Let glowing feedback inform new clients: “My clients consistently comment on retention and comfort—this reflects the quality behind my pricing.”
10. Sample Full Pricing Framework (for U.S. Beginners in 2025)
| Service Type | Pricing Strategy |
|---|---|
| Full set (classic) | $100–$150 (mid-range) based on local comps |
| Full set (volume) | $120–$200 depending on complexity |
| Full set (mega-volume) | $180–$250 standard cities; adjust for local area |
| Refill sessions | 50% of full price |
| Intro offers | Free → Materials cost → 30–50% off → Full price |
Wrap-Up: Value-Driven, Profitable Pricing
By combining:
Local competitor research
Cost-plus pricing mechanics
Tiered intro rates
Strategic price increases
…you build a sustainable lash business that commands respect and rewards your dedication. Remember: your price reflects both your effort and the beauty you bring into clients’ lives.
Ready to Start Your Lash Career the Right Way?
At DFW Lash University, you’ll not only earn your Texas lash license, but you’ll also learn how to kickstart your business, set your prices with confidence, and attract the right clients. Our program is designed to equip beginner lash artists with both the skills and business know-how to succeed in 2025 and beyond.
👉 Enroll today and take the first step toward becoming a licensed, profitable lash artist.
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